About Nexlab

A studio that builds businesses
with software and custom websites.

Founded
Panama · 2019
By
Esteban Quezada
Based in
Bella Vista, PA
01 — Who we are
We design, build and run websites, AI assistants for WhatsApp, Instagram, Messenger and Telegram, marketing automation and custom apps — for founders and small businesses, mainly across LATAM.

Our platform is called Nexlab Business: a proprietary platform that lets us ship complete sites in days, not months, with every client keeping their own admin, member portal, gated checkout and visual CMS.

What we sell the end client: the outcome — a digital business that works.

Founder
Esteban Quezada, founder of Nexlab

Esteban Quezada

I founded Nexlab in 2019 with a simple idea: good technology should not be a luxury. I build software and digital businesses from Panama.

LinkedIn Website
02 — Team

The team behind
the studio.

A small, multidisciplinary team based in Panama. Design, engineering, marketing and operations under one roof — so nothing gets lost between handoffs.

The Nexlab team
Designers, engineers and operators.
Panama City · serving all of LATAM
2019
Year zero
The team in the hangar
01 · founders
The team working in the office
02 · client discovery session
Vision and ambition
03 · off-site · thinking big
Presenting the product
04 · technical talk · testing and deployment
We do not have an army of subcontractors. If you talked to someone on the team, that same person will be on the build.
Let’s talk on WhatsApp
03 — Mission

Good technology should not be a luxury.

We empower founders and small businesses with sophisticated but easy-to-use software at accessible prices. We turn complex technical challenges into solutions that genuinely move the needle.

04 — Product

Nexlab Business.
Our platform.

A proprietary platform for business management, digital content creation and AI-automated customer service. It is what lets us ship complete sites in days — with admin, member portal, checkout and visual CMS included — without depending on resellers.

  • Admin + member portal + visual CMS
  • AI assistant on WhatsApp, IG, Messenger, Telegram
  • Gated checkout and marketing automation
  • Native multi-language · ES · EN · PT-BR
business.nexlab.dev
Nexlab Business — marketing calendar
05 — Industries
We have shipped in sectors as different as agriculture, healthcare, government, travel and retail — working with local and international clients.
Agriculture Healthcare Government Travel Retail Education Professional services Agriculture Healthcare Government Travel Retail Education Professional services
Custom apps

When the business needs more than a site.

We also design, build and run custom iOS and web apps — from habit trackers to bespoke platforms.

Happy Levels

Habit app · on the App Store