Google Review Link: Create It and Share It

A Google review link takes the customer straight to the place where they can rate their experience with your business. To use it well, get the link from your Business Profile, create a short version if the address is awkward, test the journey, and share it after a real interaction.

How to get a Google review link

Google lets you generate the link from your Business Profile. The official process is simple:

1. Open your Business Profile in a browser.
2. Select Read reviews and then Get more reviews.
3. Choose Copy to save the link.
4. Paste it into a private window and confirm that it opens the right profile and shows the option to write a review.

Google also offers a QR code from that section in the desktop version. You can check the current steps in the official Business Profile help.

Don’t copy the address that shows up while you’re managing the profile. Use the option meant for requesting reviews: that way you avoid sharing a management URL, a generic search, or a destination that doesn’t work for other people.

How to shorten the Google review link

The original link can be hard to copy onto a receipt, a short message, or printed material. A short URL gives you a more manageable address without changing the destination.

To create one:

1. Copy the official review link.
2. Paste it into the Nexlab URL shortener.
3. Generate the short version and open it from another device.
4. Check the name, the location, and the profile before you hand it out.

Nexlab’s tool lets you shorten a link without signing up. If you create a free account, the service page notes that you can keep permanent links and see their click count. That count shows opens, not published reviews: don’t mix up the two when you evaluate the campaign.

Save the original link too. If your profile ever changes or you replace the URL, you’ll be able to compare destinations and fix digital materials without starting from scratch.

Where to share the link without being pushy

The best moment is after the customer has received the product or service. Keep the invitation optional, short, and neutral. For example:

Thanks for trusting us. If you’d like to share your experience, you can leave a review here: [short link].

You can include the link in a thank-you email, at the end of a WhatsApp conversation, or on a digital receipt. For a counter, a table, or packaging, turn it into a code with Nexlab’s free QR code generator and add a line that explains the action, like “Tell us how your experience went.”

Avoid sending repeated reminders to the same person. It’s also worth keeping this link separate from the one that leads to your location: one asks for a review and the other helps people find the business. Labeling them correctly avoids confusion on your team.

Rules for requesting reviews responsibly

Only ask for opinions from people who had a genuine experience. Don’t write the review for the customer or suggest a specific rating or comment.

Google prohibits offering products, services, discounts, or other incentives in exchange for posting, changing, or removing reviews. The request has to accept both positive comments and criticism. If you get a useful observation, reply calmly and explain the next step when it applies.

Also set up a small internal log with the date, the channel, and the template you used. You don’t need to record who published a review. The goal is to organize the follow-up without pressuring anyone or collecting unnecessary information.

Frequently asked questions

How do I get the link for people to leave a Google review?

Go to your Business Profile, open Read reviews, select Get more reviews, and copy the link that’s available there.

Can I shorten the Google review link?

Yes. A shortener creates a brief address that redirects to the official link. Test both links before you share them.

Where can I put the link?

You can use it on WhatsApp, in thank-you emails, and on receipts. On physical pieces, a QR code makes it easy to open from a phone.

Can I give a discount for leaving a review?

No. Google considers incentives in exchange for reviews to be fake engagement and prohibits them, even when they’re offered to change or remove an opinion.

Make an honest opinion easy to leave

A Google review link works best when it opens the right profile, shows up at the right moment, and leaves the customer free to decide. Copy the official URL, create a practical version with the Nexlab URL shortener, test it, and share it with a clear, respectful message.